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Marketing
I neglect my talents Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It...
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I neglect my talents Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It...
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We here at TruLondon all want social media to succeed and to be embraced quickly and vehemently. That will, however, only happen if we take a considerate, balanced, even critical approach to all it offers. And, if we resist the temptation of positioning social media as the be all and end all, the solution for...
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The core argument of football clubs (and other sports rights holders) is always about the positive impact of a sponsorship on the brand of the sponsor. Usually these conversations include TV viewing figures, the captive audience in the stadium, the number of sold shirts and recently the number of times the team that carries the...
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You know when you’ve read a really good book: If asked about specific challenges, you not only recommend the book, but specific chapters within it. That’s precisely what I did after reading Scott Stratton’s UnMarketing: Stop Marketing. Start Engaging, not only once but several times. The book is an interesting mash up between a handbook...
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Writing and reading several blog posts over the last few weeks made me think about marketing and about business. Marketing by definition is customer/ individual centric, so why are there still so many people that see marketing just as advertising and promotion (brand centric)? The answer is quite obvious, because the majority of so called...
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The Motorway, Autobahn or Interstate are the arteries of a complex transport system in connecting town, villages, cities and even countries in facilitating the logistical movement of goods and service from individuals, businesses and even governments. Replace the motorway, autobahn or interstate with social media and the connection is obvious, however what isn’t obvious is...
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Have a look at this – the light blue line showes the time when users of mobile devices access Jobsite versus total site traffic (dark blue line): It clearly shows a change in user behaviour: They access the site during commuting times, especially in the morning between 7 and 9am. They access the site throughout...
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Authenticity through technology!? Who would have thought this? Not long ago, everybody was talking about technology minimising authenticity and removing the human touch and human contact. Now it’s the opposite – technology increases authenticity. It’s quite an ingenious formula: technology enables direct access (to information and individuals) and as a result creates a unique, instant,...
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We have shown that embracing Brand Impermanence could have huge benefits to both brands and agencies but the ultimate challenge lies with clients themselves. How can they organize themselves in a way that delivers strong distinctive brands and shareholder returns while remaining in the “now” of relevant and effective brand communications? The long term success...
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