It’s based on the understanding that people = brand. This common denominator is underpinned by the following: people = employees = customers = competitors = suppliers = citizens. So HR and Marketing are perfect companions, that share similar goals, approach life in a similar manner and most importantly have skills and talents that complement each other.
Last Wednesday Trish published “Peopling” on her blog, so click on the following link and read the complete post: “Peopling – a mash up of HR & Marketing”.
I am looking forward to your comments. Enjoy!