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Social Media
We have shown that embracing Brand Impermanence could have huge benefits to both brands and agencies but the ultimate challenge lies with clients themselves. How can they organize themselves in a way that delivers strong distinctive brands and shareholder returns while remaining in the “now” of relevant and effective brand communications? The long term success...
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Last week I heard an outrageous story: A college doesn’t receive coverage in its local newspaper as the man in charge has a grudge against it. The only way they get mentioned is by buying advertising. On the one hand I’m outraged by this, but on the other, sadly, it doesn’t surprise me. History is...
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In February this year, I participated in TRULondon – an unconference about recruiting. On the second day I attended a track with Jessica Merell and Rayanne Thorn about blogging. I was very skeptical about the value of it and even a little dismissive when they exclaimed that “blogging is a little bit like therapy”.  That...
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Last week I praised companies such as Amazon, EBay, Glassdoor & Reevoo – as recommendations are playing such a big part in their business model and in the satisfaction the individual receives. It’s fantastic and hopefully an inspiration for more companies to give individuals a platform to voice their praise & their concerns. An inspiration...
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A recent article in the German news magazine “Der Spiegel” stated that German youngsters are so engaged in their real life that they have no time for virtual lives. That is very encouraging and somehow also expected, isn’t it? But there is, I believe, another underlying misconception: that there’s a divide between the physical world...
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I’ve run several campaigns throughout my 10+ years as a marketing practitioner; campaigns across all sorts of marketing channels and within changing and different contexts, some on a shoestring, others well funded and well oiled.  A few flopped spectacularly, several were incredibly successful. Generally, I’m proud of them all. With every single campaign I’ve learned...
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Last week I shared our data & my views about the job seeker’s perspective on job boards, on job hunting and on recruitment. Now let’s explore the recruiter’s perspective and look at some of the job board innovations over the last couple of years to address their needs and desires. Simplicity in a complex world...
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That’s the title of a guest post I wrote for Michael VanDervort’s blog “The Human Race Horse”. It’s based on Jobsite’s research finding that between August 08 and May 10 the usage of social media as a recruitment channel for business has halved from 18% to 9%. Instead of investing in their own social media...
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Attracting sponsorship becomes more and more difficult for English Premier League football clubs. At least for the financial value they demand. It’s the broadcast marketing dilemma – in the digital, engagement marketing world, talking about media values and boasting about the amount of TV coverage comes across as outdated. EPL clubs need to talk about...
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Being brought up on a performance based marketing diet I was, at first, sceptical about the impact of TV advertising, especially on delivering real user interaction and engagement. I mean, really, who would have their CV handy and upload it straight after viewing our ad? I had no problem imaging this impact on sexier consumer...
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