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Social Media
Whilst writing last week’s post about “how mobile changes usage behaviour”, it became clear to me that mobile is so much more influential than social media – the change driven by mobile will be much more significant than social media. Obviously, one could say, that it’s not fair to compare the two: Social Media after...
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The Motorway, Autobahn or Interstate are the arteries of a complex transport system in connecting town, villages, cities and even countries in facilitating the logistical movement of goods and service from individuals, businesses and even governments. Replace the motorway, autobahn or interstate with social media and the connection is obvious, however what isn’t obvious is...
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Have a look at this – the light blue line showes the time when users of mobile devices access Jobsite versus total site traffic (dark blue line): It clearly shows a change in user behaviour: They access the site during commuting times, especially in the morning between 7 and 9am. They access the site throughout...
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I’ve been mulling over your recent comments that there is only one brand: Forget employer brand or any other branch of branding, it is really all just the company brand looked at through different eyes and presented in a different wrapper. Breaking this down further, I’ve been looking a lot at the difference between corporate...
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North America gave birth to the job board industry over 15 years ago, and it continues to provide a steady stream of interesting and unusual new sites for both job seekers and employers. Although pundits claim that ‘job boards are dying’, I’ve seen no evidence of this. Instead, there’s been a new spurt of startups...
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Authenticity through technology!? Who would have thought this? Not long ago, everybody was talking about technology minimising authenticity and removing the human touch and human contact. Now it’s the opposite – technology increases authenticity. It’s quite an ingenious formula: technology enables direct access (to information and individuals) and as a result creates a unique, instant,...
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It’s not easy to pinpoint the origin of content but we can be sure mankind has been producing it since time immemorial. Cave paintings, for instance, are content. As humanity has developed so has content and there’s more of it around today than ever before. Everywhere you look you’ll find it. Even a humble box...
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I met The Job Board Doctor Jeff Dickey-Chasins for the first time at TruManchester. We – together with Stephen O’Donnell and Peter Gold – were leading the track about “The Future of Job boards” and shared many similar visions and exchanged different perspectives and views on the future and the present of job boards. “People,...
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Last Monday I had one of these perfect conversations when everything falls into place and a bigger picture emerges: I was standing outside of Northcliffe House talking with Christophe Asselin, the event director of for imedia connections, about different topics for the next imedia event, such as crisis management and the potential and upside of...
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The real power of “on the go computing” – formerly known as mobile – lies in its removal of time and space – two of the key success pillars of traditional media. Now everything can be accessed whenever I want it and wherever I want it. It therefore disrupts the traditional (media) business model far...
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