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WARNING: THIS BLOG CONTAINS IMAGES OF CLOWNS AND SPIDERS. IF THIS IS LIKELY TO INDUCE NIGHTMARES, PANIC ATTACKS, SWEARING OR SWEATING, PLEASE ONLY CONTINUE READING THIS BLOG AT YOUR OWN RISK. THE AUTHOR CANNOT BE HELD LIABLE FOR ANY OF THE ABOVE OR ANY OTHER NEGATIVE EFFECTS YOU MIGHT EXPERIENCE. When our new TV creative...
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Very good, isn’t it? This isn’t the only execution, but more about this later. TV is an incredibly powerful medium. We started running TV ads in October 2008 and since then have – not only through TV but through all our activities – increased our brand awareness from 31% to 73%. Our searchable CVs have...
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These days most events have official live bloggers and I do like it. It enables everyone to follow the highlights of an event without actually attending. But here are a couple of ideas on how to make the experience even better: 1 – How about adding the source of a quote, either the twitter handle...
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Foursquare seems in a bit of a bother. Just very recently a mobile network provider told me about some of the work they are doing with retailers here in the UK. If you enter a store and you are with said network, you will receive a special offer. They can triangulate the individual within a...
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The whole discussion about talent pools is completely misguided. Seriously! It’s such an outdated recruiter/hirer perspective and never ever includes the perspective of the individual candidate. Have they been asked to be in the talent pool? And by this I don’t mean, if they have given permission, but are the actively participating.  Or have they...
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In September 2004 I had the pleasure to witness a panel discussion about social and professional networks, as well as six degrees of separation, in Boston.  On the panel were Marc Pincus (then founder of Tribe.net, now founder of Zynga) and Matt Cohler (Linkedin, then Facebook, now general partner at Benchmark Capital). It was marvellous...
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You know when you’ve read a really good book: If asked about specific challenges, you not only recommend the book, but specific chapters within it. That’s precisely what I did after reading Scott Stratton’s UnMarketing: Stop Marketing. Start Engaging, not only once but several times. The book is an interesting mash up between a handbook...
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Since the advent of social media, there’s a lot of talk about engagement marketing. I like the term “engagement marketing”, as it describes the interaction with customers on an adult to adult level as well as the realisation that the customer is part of the brand. But – besides the fact that marketing was always...
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That’s what Bill Boorman tweeted about my guest post for Jessica Miller-Merrell : @blogging4jobs Great post. i love that you met @FelixWetzel at #trulondon and Felix met @sexythinker at #truNora and #truManchester And I have to agree, the #truevents combined with Twitter are a potent combination that have sparked so many different connections and cooperation....
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Writing and reading several blog posts over the last few weeks made me think about marketing and about business. Marketing by definition is customer/ individual centric, so why are there still so many people that see marketing just as advertising and promotion (brand centric)? The answer is quite obvious, because the majority of so called...
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