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Politics
Last Monday I had one of these perfect conversations when everything falls into place and a bigger picture emerges: I was standing outside of Northcliffe House talking with Christophe Asselin, the event director of for imedia connections, about different topics for the next imedia event, such as crisis management and the potential and upside of...
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It might not be the most popular thing to say, but I can see Cameron’s Big Society working (especially due to the coalition instead of a one party government) and I think it’s a step into the right direction. It’s a step towards a real world 2.0 – engagement, crowd sourcing, user generated content –...
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This last post focuses on what influences perception and shows the importanc of awareness when dealing with perception. At the end of the post, you’ll find a summary of the key findings. The 6 previous posts can be found here: The World Cup – the most important stage Performance impact on nation brands Victory or...
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This post is part of a series about “How does the performance of a national football team impact on the external perception of a nation brand?” You can find the previous 5 posts here: The World Cup – the most important stage Performance impact on nation brands Victory or Style – differing degrees of importance...
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This post is part of a series about “How does the performance of a national football team impact on the external perception of a nation brand?” You can find the previous 4 posts here: The World Cup – the most important stage Performance impact on nation brands Victory or Style – differing degrees of importance...
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This post is part of a series about “How does the performance of a national football team impact on the external perception of a nation brand?” You can find the previous 3 posts here: The World Cup – the most important stage Performance impact on nation brands Victory or Style – differing degrees of importance...
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This post is part of a series about “How does the performance of a national football team impact on the external perception of a nation brand?” The first post, published on Monday 7th June, explained why the World Cup is the most important stage for changing the perception of a nation brand and how I...
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This post is part of a series about “How does the performance of a national football team impact on the external perception of a nation brand?” It’s based on the dissertation I wrote for my MSc. You can download it here. M.Sc in Marketing – Dissertation The first post, published on Monday 7th June, explained...
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As part of my MSc in Marketing, I wrote a dissertation about the topic “How does the performance of a national football team impact on the external perception of a nation brand?”. I know, nice topic, isn’t it – it has football in it, branding, politics and at the heart of it all are people....
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I was driving for a long time at the weekend and therefore listened to the radio for quite some time. The main topic obviously was the post election decisions that need to be made and I was quite frankly astounded by some of the comments made by politicians and pundits – it’s not so difficult,...
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