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In this, the third post in my Future Series, I’ll build on previous thoughts around future trends and the future of work, and explore the future of recruiting. The world of work is becoming more global Individuals – starting with the service and white collar workers, but not stopping there – will most likely work...
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As promised, this is my second post in my Future Series! I want to focus on the future of work and will be interested in your thoughts. So what does the future hold for work? And how does this affect you and me? First and foremost, I believe individuals will experience more choice and more...
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“If I hadn’t known such riches I could live with being poor,” sang Tim Booth on the band James’s iconic single Sit Down. Back when James were a shaping the Manchester Sound in the late 80s, traditional publishers were indeed rich. And few were quite as rich as the regional press. Well, times have changed....
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Real learning took place at last week’s TruLondon. My thoughts crystallised and my perspectives shifted – mainly in regards to the future of work. Everything became clearer and many things fell into place. Magnificent. Travelling home on Friday, I amused myself by compiling a list of trends that will shape our future. Some I knew...
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“The internet lets you return to your village roots. But now you can choose who lives in the village with you.” Kevin Wheeler’s comment was made during a debate about privacy in the TruLondon Masterclass, “Social Media Fascists and Mobile Evangelists”. His premise is that many of us grew up in small villages and thought...
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We here at TruLondon all want social media to succeed and to be embraced quickly and vehemently. That will, however, only happen if we take a considerate, balanced, even critical approach to all it offers. And, if we resist the temptation of positioning social media as the be all and end all, the solution for...
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“You’re not looking anyone in the eye when you write stuff on Twitter. You’re not directly engaging with anyone.” England rugby star James Haskell said this. His motivation to tweet, he says, is to control what appears in public about him because he doesn’t trust the media. His England colleague Olly Barkley also tweets. His...
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WARNING: THIS BLOG CONTAINS IMAGES OF CLOWNS AND SPIDERS. IF THIS IS LIKELY TO INDUCE NIGHTMARES, PANIC ATTACKS, SWEARING OR SWEATING, PLEASE ONLY CONTINUE READING THIS BLOG AT YOUR OWN RISK. THE AUTHOR CANNOT BE HELD LIABLE FOR ANY OF THE ABOVE OR ANY OTHER NEGATIVE EFFECTS YOU MIGHT EXPERIENCE. When our new TV creative...
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Very good, isn’t it? This isn’t the only execution, but more about this later. TV is an incredibly powerful medium. We started running TV ads in October 2008 and since then have – not only through TV but through all our activities – increased our brand awareness from 31% to 73%. Our searchable CVs have...
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These days most events have official live bloggers and I do like it. It enables everyone to follow the highlights of an event without actually attending. But here are a couple of ideas on how to make the experience even better: 1 – How about adding the source of a quote, either the twitter handle...
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