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“If I hadn’t known such riches I could live with being poor,” sang Tim Booth on the band James’s iconic single Sit Down. Back when James were a shaping the Manchester Sound in the late 80s, traditional publishers were indeed rich. And few were quite as rich as the regional press. Well, times have changed....
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About the author: Branislava Gajic is the co-owner and CEO of Infostud – Having started it with her brother and a friend as a garage project with very limited funding, they turned it into the leading .com company in Serbia, with 7 websites and 55 employees.  Within their portfolio, Infostud runs the market leading job...
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“You’re not looking anyone in the eye when you write stuff on Twitter. You’re not directly engaging with anyone.” England rugby star James Haskell said this. His motivation to tweet, he says, is to control what appears in public about him because he doesn’t trust the media. His England colleague Olly Barkley also tweets. His...
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Roughly 5 years ago something important happened in the job board world: the aggregator was born. First Indeed, then Simply Hired, then many others appeared. They offered what seemed an irresistible proposition to job seekers: one stop shopping. All jobs from almost every job site, collected on one site, making it easier for candidates to...
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The Motorway, Autobahn or Interstate are the arteries of a complex transport system in connecting town, villages, cities and even countries in facilitating the logistical movement of goods and service from individuals, businesses and even governments. Replace the motorway, autobahn or interstate with social media and the connection is obvious, however what isn’t obvious is...
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I’ve been mulling over your recent comments that there is only one brand: Forget employer brand or any other branch of branding, it is really all just the company brand looked at through different eyes and presented in a different wrapper. Breaking this down further, I’ve been looking a lot at the difference between corporate...
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North America gave birth to the job board industry over 15 years ago, and it continues to provide a steady stream of interesting and unusual new sites for both job seekers and employers. Although pundits claim that ‘job boards are dying’, I’ve seen no evidence of this. Instead, there’s been a new spurt of startups...
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It’s not easy to pinpoint the origin of content but we can be sure mankind has been producing it since time immemorial. Cave paintings, for instance, are content. As humanity has developed so has content and there’s more of it around today than ever before. Everywhere you look you’ll find it. Even a humble box...
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It’s been apptastic for the last few years in the mobile market place. There is an app for just about everything and most business developing in the mobile space businesses focusing their resources on app strategies. But with all the hype and excitement surrounding applications grabbing the headlines many businesses have taken their eye of...
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We have shown that embracing Brand Impermanence could have huge benefits to both brands and agencies but the ultimate challenge lies with clients themselves. How can they organize themselves in a way that delivers strong distinctive brands and shareholder returns while remaining in the “now” of relevant and effective brand communications? The long term success...
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