Building on nearly twenty years of senior marketing and strategy experience within disruptive, two-sided marketplace companies, I am fascinated by the concept of introducing Marketing principles and techniques to Talent functions and Recruitment companies. I help companies position themselves in a way that is attractive to clients and empowering for employees, and then translate this into product and marketing implementations. I advise CEOs on designing strategies and building organisations that match their ambitions. I integrate HR Tech solutions to improve the candidate experience and internal productivity. It’s all about people.
I believe that people are at the heart of everything and that we people input into the overall system and we have a personal responsibility to ensure balance and health in this overall system, starting with our own lives. We are here to learn, to create and to grow. And that is what this blog is about.
My knowledge creation and interpretation of reality is based and founded on social constructivism. Several consequences subsequently arise from the discussion about knowledge creation:
I am the Strategy Development Director of Evenbase, so I just want to clarify, that the views expressed in this blog are my personal views, nothing more and nothing less. Sometimes you will find similar opinions within Evenbase, sometimes you will find differing opinions. But that is the beauty of life, that we have different perspectives, different opinions and different outlooks.
Fortune favours the bold.