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Month

January 2011
“You’re not looking anyone in the eye when you write stuff on Twitter. You’re not directly engaging with anyone.” England rugby star James Haskell said this. His motivation to tweet, he says, is to control what appears in public about him because he doesn’t trust the media. His England colleague Olly Barkley also tweets. His...
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WARNING: THIS BLOG CONTAINS IMAGES OF CLOWNS AND SPIDERS. IF THIS IS LIKELY TO INDUCE NIGHTMARES, PANIC ATTACKS, SWEARING OR SWEATING, PLEASE ONLY CONTINUE READING THIS BLOG AT YOUR OWN RISK. THE AUTHOR CANNOT BE HELD LIABLE FOR ANY OF THE ABOVE OR ANY OTHER NEGATIVE EFFECTS YOU MIGHT EXPERIENCE. When our new TV creative...
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Very good, isn’t it? This isn’t the only execution, but more about this later. TV is an incredibly powerful medium. We started running TV ads in October 2008 and since then have – not only through TV but through all our activities – increased our brand awareness from 31% to 73%. Our searchable CVs have...
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These days most events have official live bloggers and I do like it. It enables everyone to follow the highlights of an event without actually attending. But here are a couple of ideas on how to make the experience even better: 1 – How about adding the source of a quote, either the twitter handle...
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