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Month

November 2010
Roughly 5 years ago something important happened in the job board world: the aggregator was born. First Indeed, then Simply Hired, then many others appeared. They offered what seemed an irresistible proposition to job seekers: one stop shopping. All jobs from almost every job site, collected on one site, making it easier for candidates to...
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Since the advent of social media, there’s a lot of talk about engagement marketing. I like the term “engagement marketing”, as it describes the interaction with customers on an adult to adult level as well as the realisation that the customer is part of the brand. But – besides the fact that marketing was always...
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That’s what Bill Boorman tweeted about my guest post for Jessica Miller-Merrell : @blogging4jobs Great post. i love that you met @FelixWetzel at #trulondon and Felix met @sexythinker at #truNora and #truManchester And I have to agree, the #truevents combined with Twitter are a potent combination that have sparked so many different connections and cooperation....
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After almost ten years in the recruiting industry as a contract recruiter, retained executive recruiter and corporate recruiter, I joined a recruiting software company as their Marketing Director in the United States.  They had recently launched their US operations after nine years of success and market domination in the UK.  I was thrilled to join...
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Writing and reading several blog posts over the last few weeks made me think about marketing and about business. Marketing by definition is customer/ individual centric, so why are there still so many people that see marketing just as advertising and promotion (brand centric)? The answer is quite obvious, because the majority of so called...
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Whilst writing last week’s post about “how mobile changes usage behaviour”, it became clear to me that mobile is so much more influential than social media – the change driven by mobile will be much more significant than social media. Obviously, one could say, that it’s not fair to compare the two: Social Media after...
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