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Month

September 2010
The real power of “on the go computing” – formerly known as mobile – lies in its removal of time and space – two of the key success pillars of traditional media. Now everything can be accessed whenever I want it and wherever I want it. It therefore disrupts the traditional (media) business model far...
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It’s been apptastic for the last few years in the mobile market place. There is an app for just about everything and most business developing in the mobile space businesses focusing their resources on app strategies. But with all the hype and excitement surrounding applications grabbing the headlines many businesses have taken their eye of...
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We have shown that embracing Brand Impermanence could have huge benefits to both brands and agencies but the ultimate challenge lies with clients themselves. How can they organize themselves in a way that delivers strong distinctive brands and shareholder returns while remaining in the “now” of relevant and effective brand communications? The long term success...
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Last week I heard an outrageous story: A college doesn’t receive coverage in its local newspaper as the man in charge has a grudge against it. The only way they get mentioned is by buying advertising. On the one hand I’m outraged by this, but on the other, sadly, it doesn’t surprise me. History is...
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Several of my blog posts include some of Clay Vajgrt’s ‘SuperMonk’ paintings. As he’s a one of my best friends and as it’s his birthday today, I thought I’d let him tell you a little more about his SuperMonks. SuperMonks “We sit in a circle and suppose, while the secret sits in the middle and...
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In February this year, I participated in TRULondon – an unconference about recruiting. On the second day I attended a track with Jessica Merell and Rayanne Thorn about blogging. I was very skeptical about the value of it and even a little dismissive when they exclaimed that “blogging is a little bit like therapy”.  That...
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This post is part of Greg Fuller’s guest series on Brand Impermanence. The first post explains the background and concept of Brand Impermanence: The search for nirvana is over. The second post focused on the four principles of Brand Impermanence: The Beta Brand. This latest post poses the question: If Brand Impermanence were to be...
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