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Month

August 2010
Last week I praised companies such as Amazon, EBay, Glassdoor & Reevoo – as recommendations are playing such a big part in their business model and in the satisfaction the individual receives. It’s fantastic and hopefully an inspiration for more companies to give individuals a platform to voice their praise & their concerns. An inspiration...
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So, I recently moved house. It wasn’t the smoothest of experiences. The @HRD‘s tweet “Is it unreasonable to expect people to do their f***ing jobs? Clearly I must be old fashioned….” describes the people I was dealing with and my feelings towards them quite precisely. I had to fight the urge to fire off some...
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This post is part of Greg Fuller’s guest series on Brand Impermanence. The first post explains the background and concept of Brand Impermanence: The search for nirvana is over. 1) Exist in permanent beta This is a particularly important principle for today’s brand and product guardians. It’s the idea that a looping continual dialogue will...
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A recent article in the German news magazine “Der Spiegel” stated that German youngsters are so engaged in their real life that they have no time for virtual lives. That is very encouraging and somehow also expected, isn’t it? But there is, I believe, another underlying misconception: that there’s a divide between the physical world...
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Brands in the age of uncertainty Change that matters is unpredictable. Through a triplet of circumstances: rarity, extreme impact and retrospective (though not prospective) predictability our existence is jolted forward in what has been termed Black Swan logic[1]. This thinking is applicable to brands and ideas just the same as it is historical events such...
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It might not be the most popular thing to say, but I can see Cameron’s Big Society working (especially due to the coalition instead of a one party government) and I think it’s a step into the right direction. It’s a step towards a real world 2.0 – engagement, crowd sourcing, user generated content –...
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I’ve run several campaigns throughout my 10+ years as a marketing practitioner; campaigns across all sorts of marketing channels and within changing and different contexts, some on a shoestring, others well funded and well oiled.  A few flopped spectacularly, several were incredibly successful. Generally, I’m proud of them all. With every single campaign I’ve learned...
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