info@SEOcrawler.com     Phone: +1 212 946 2707

Month

June 2010
Trish McFarlane invited me to write a guest post for her blog “HR Ringleader“. What a great opportunity to outline “Peopling – as mash up of HR & Marketing. It’s based on the understanding that people = brand. This common denominator is underpinned by the following: people = employees = customers = competitors = suppliers...
Read More
“Doors closing, Doors opening, Doors closing, Doors I’m opening I am safe – It’s only change” Joshua Leeds I like change. I especially like change that I trigger. I judge change by and position myself within change for it to open up more possibilities, more choice.  Sometimes change surprises me or the outcome is so...
Read More
This last post focuses on what influences perception and shows the importanc of awareness when dealing with perception. At the end of the post, you’ll find a summary of the key findings. The 6 previous posts can be found here: The World Cup – the most important stage Performance impact on nation brands Victory or...
Read More
This post is part of a series about “How does the performance of a national football team impact on the external perception of a nation brand?” You can find the previous 5 posts here: The World Cup – the most important stage Performance impact on nation brands Victory or Style – differing degrees of importance...
Read More
This post is part of a series about “How does the performance of a national football team impact on the external perception of a nation brand?” You can find the previous 4 posts here: The World Cup – the most important stage Performance impact on nation brands Victory or Style – differing degrees of importance...
Read More
This post is part of a series about “How does the performance of a national football team impact on the external perception of a nation brand?” You can find the previous 3 posts here: The World Cup – the most important stage Performance impact on nation brands Victory or Style – differing degrees of importance...
Read More
This post is part of a series about “How does the performance of a national football team impact on the external perception of a nation brand?” The first post, published on Monday 7th June, explained why the World Cup is the most important stage for changing the perception of a nation brand and how I...
Read More
This post is part of a series about “How does the performance of a national football team impact on the external perception of a nation brand?” It’s based on the dissertation I wrote for my MSc. You can download it here. M.Sc in Marketing – Dissertation The first post, published on Monday 7th June, explained...
Read More
As part of my MSc in Marketing, I wrote a dissertation about the topic “How does the performance of a national football team impact on the external perception of a nation brand?”. I know, nice topic, isn’t it – it has football in it, branding, politics and at the heart of it all are people....
Read More
Since its birth in the Californian hills of Santa Cruz in the late 1970’s, NLP, or Neuro-Linguistic Programming has been the subject of many a debate, discussion group and news article. Nowadays, with high-profile figures such as Paul McKenna and Derren Brown finding themselves on our television sets and on our bookshelves the principles, tools...
Read More
1 2