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Month

May 2010
Football clubs are not really concerned about the real fans. The brand ambassadors that wear their name with pride and turn up week in week out, whatever hardship they have to endure or lack of entertainment. That is one of the challenges faced by the commercial teams that run the business side of a sporting...
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After following & contributing to the discussion around the post “Get your house in order – some challenges football clubs need to tackle to succeed”, I thought I give you some insight into the entertainment side of football & give you the opportunity to get involved and to make a difference. One of the biggest...
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I had the privilege to moderate a panel discussion on disruptive technologies and innovation at the recent iMedia Agency Summit in Brighton and it struck me – not only from the panel discussion, but also from the other excellent speakers and from my own preparation – that we are currently stuck in a channel approach....
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For me, sport events are similar to case studies – real life case studies in human psychology and behaviour as well as team strategy and team dynamics. And it was the same again at last Saturday’s FA Cup final between Chelsea and Portsmouth. Drogba – bending reality to one’s own will After the saved penalty,...
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When I was studying KungFu, my teacher repeatedly told us that we should always aim three inches behind the point of impact and hit through the object. That way, the energy can flow and maximum impact achieved. The same principal applies to life: to make an impact aim way past your actual target, just let...
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I was driving for a long time at the weekend and therefore listened to the radio for quite some time. The main topic obviously was the post election decisions that need to be made and I was quite frankly astounded by some of the comments made by politicians and pundits – it’s not so difficult,...
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In a recent post I wrote about the advantages football clubs can gain from using social media and mobile in a more innovative and integrated fashion. This post focuses solely on some of the real world challenges that football clubs desperately need to tackle. Player involvement Players need be more engaged in the commercial side...
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We all have to make decisions every day and some we take in our stride but others seem to take us ages and we toss and turn to find the right answer. Whenever I find myself in this situation, whenever the decision is hidden behind an ever changing veil of emotions and thoughts, I remember...
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